The launch required close alignment with Xbox and Microsoft’s brand teams to ensure visual and tonal coherence across all consumer touchpoints.
An elevated and immersive campaign experience deeply informed by the legacy of Xbox vividly expresses the partnership’s energetic product story.
Working with a 3D artist, I designed a short animation that served as our main video asset, giving us a teaser, hero videos, and numerous social cutdowns. I wrote headlines and copy for all campaign touchpoints: social, website, and paid ads.