This is not a website.


I mean it is :) However, it’s also software. In today’s world, everything is software. All businesses are software companies. A shoe company doesn’t just make shoes, they make data-driven dashboards for atheletes around the world. An impulse buy isn’t just shopping, it’s a hyper-located personalized buyer profile. To help support CA Technologies’ second year of their “Business, rewritten by software” campaign, I art directed a series of key visuals that blended digital and set photography. The campaign visuals appeared in print, digital video, and OOH in international airports.


Role: Art Direction