Your business, in 360º
How do you show IT customers how digital transformation can help them compete? Bring them into an immersive environment and show them the proof. For CA Technologies my team and I created a 360º video mobile, VR device, and desktop friendly experience.
As the ACD, I led the project from first pitch to the 360º filming to visual design of the UI.
Within the first month we had 15K unique visitors, over 3,000 video views, and an average of 3 page views per visit, shattering previous records for CA.com.
Role: Creative Direction, Visual Design, 360º Storytelling
Collaborators: Priya Mapara AD, Pora Rith UX
Visitors created their own personalized itinerary using a drag and drop UI.
To generate buzz on social channels, we created a sizzle video showcasing a sneak-peek of the 360 experience.