I art directed national campaigns for CA Technologies, a B2B IT company specializing in app development. The latest campaign, “Modern Software Factory,” positioned CA Technologies' app services as the answer to contemporary consumer demand for better, faster, and more secure apps.
While at our filming location I worked with John McNeil, the director, to coach on-screen talent, solve production design issues, and maintain shot continuity.
After filming I supervised the post production VFX, motion graphics, and end-card animation. I led a cross-functional team of web designers and developers to integrate the campaign videos into landing pages and interactive experiences.