Cruise: Brand, Product
& Platform Design

Overview
During Cruise’s first commercial launch in 2021, I led key brand and product initiatives that helped define the company’s public-facing experience—from digital interfaces to marketing touchpoints.
Approach
I designed 300+ real-time Lottie animations and illustrations for the mobile app and in-car UI, and led the redesign of cruise.com. I also art directed launch videos including Cruise: How to Ride and the Cruise Origin demo. My north star as the conduit between product and marketing was to translates complex tech into clear, approachable narratives.
























