Democracy, Powered By Data Campaign
Overview
During the 2016 election, CA Technologies helped CNN develop their CNN Politics app. To launch the co-creation we used the insight that while we may be divided we can all agree on our love of great apps.
Overview
During the 2016 election, CA Technologies helped CNN develop their CNN Politics app. To launch the co-creation we used the insight that while we may be divided we can all agree on our love of great apps.
Approach
Working as ACD with my copywriter/partner Eric Roller, we crafted a script with two opposing characters who actually have more in common than they might believe.
As part of a 360 campaign, we created a TV ad, on-site digital banners, press ads, and print ads.
Our TV ad spot was also chosen as one of AdForum's Best Political Ads of 2016.
We also partnered together on art directing and editing the CNN Politics Customer Story. This co-creation story showcased how CNN’s digital innovation team used CA’s software suite to speed up their app development and scale during the 2016 election.
Below is a video summary of the full campaign and results.
For the printed “Frontiers” edition of WIRED magazine, guest-edited by President Barack Obama, we cast an all-American electorate and placed them on a patriotic bandstand in the middle of a cornfield.
I oversaw the concepting, casting, and on-set photography. We used an empty lot next to the studio as our location, with additional screens of blue for post-production. After the photo shoot I worked side by side retouchers to optimize the image for it’s print debut.
No corn was harmed during this process.
