Roles: Art Director, Writer,
Moxxly is a female-founded products company on a mission: to create badass products for women. To launch Moxxly Flow, their pumping kit, I directed a product video, established a photography style, and codified their brand into easy-to-understand guidelines.
I art directed and photographed lifestyle flatlays illustrating how the
Moxxly Flow Breast Pump Kit fits into a working mama’s day.
Email & Social
Leading up to the product launch, I created email and social assets.
Many assets were short looping GIFs and videos.