Moxxly Flow

Roles: Art Director, Writer,
Photographer, Designer

Moxxly is a female-founded products company on a mission: to create badass products for women. To launch Moxxly Flow, their pumping kit, I directed a product video, established a photography style, and codified their brand into easy-to-understand guidelines.

Photography

I art directed and photographed lifestyle flatlays illustrating how the
Moxxly Flow Breast Pump Kit fits into a working mama’s day.

Lifestyle photography shows how the Moxxly Flow fits into the working mother's daily routine

Email & Social

Leading up to the product launch, I created email and social assets.
Many assets were short looping GIFs and videos.