Moxxly Flow
Roles: Art Director, Designer, Photographer
Moxxly was a female-founded products company on a mission: to create badass products for women.
To launch Moxxly Flow, their first pumping kit, I art directed a product video, created a library of product photography, and codified their brand design system into brand guidelines.
Photography
I art directed and photographed product flatlays for Moxxly’s direct-to-consumer e-commerce site.




Email & Social
Leading up to the product launch, I created looping GIFs for email and social assets.


