Branding & Illustration

Moxxly Product Launch

Moxxly is a products company on a mission: to give modern moms the best pumping experience that design & technology can deliver. To launch their first pumping kit, I wrote and shot a product video, established a visual photography style, and codified their brand into easy-to-understand guidelines.

Launch Video

Working under a tight budget, I used live action talent on a seamless background to communicate
the elegant, bold, and sassy attitude of Moxxly Flow.



I created lifestyle flatlays illustrating how the
Moxxly Flow Breast Pump Kit fits into a working mama’s day.

Lifestyle photography shows how the Moxxly Flow fits into the working mother's daily routine

Email & Social

Leading up to the product launch, I created email and social assets.
Many assets were short looping GIFs and videos.