Moxxly Product Launch

Moxxly was a female-founded products company on a mission: to create badass products for women.  To launch their redesign pumping kit, I wrote and filmed a product video, established a visual photography style, and codified their brand into easy-to-understand guidelines.



I art directed and photographed lifestyle flatlays illustrating how the
Moxxly Flow Breast Pump Kit fits into a working mama’s day.

Lifestyle photography shows how the Moxxly Flow fits into the working mother's daily routine

Email & Social

Leading up to the product launch, I created email and social assets.
Many assets were short looping GIFs and videos.