Pump Like a Mother

Moxxly is a products company on a mission: to give modern moms the best pumping experience that design & technology can deliver. To launch their first pumping kit, I redesigned their website, shot a product video, established a visual photography style, and codified their brand into easy-to-understand guidelines.

Visit the live site

Role: Visual Design, Video Direction, Photography, Branding



Working with Moxxly’s Creative Director, I created lifestyle flatlays illustrating how the Moxxly Flow Breast Pump Kit fits into a working mama’s day.

Lifestyle photography shows how the Moxxly Flow fits into the working mother's daily routine

Email & Social

Leading up to the product launch, I created email and social assets.
Many assets were short looping GIFs and videos.

Product Video

To annouce the launch of Moxxly Flow, the CD and I wrote an energetic product video.
Using live action talent on a seamless background, we were able to communicate the elegant, bold, and sassy attitude of Moxxly Flow.