Puppywash

Overview

For pet parents with dogs that love to run and play in all types of outdoor conditions, Puppywash is an app-enabled, all-in-one bathing and drying machine. I collaborated with Study Hall to design a brand identity for Puppywash as they launched their first D2C hardware product. 

Approach

I led the creative strategy and was handson with design to anchor a clear visual direction that balanced charm with playful rigor through the use of simple but universal shapes. Expressive typography and a vivid color palette add to the mix to evoke the warmth and satisfaction of feeling fresh.

Impact

Puppywash launched to a growing base of loyal customers using an identity that sets a tone for rapid growth to new markets and new products.